How to attract more clients: tips for specialists on Plano

Registration on the platform is just the first step. How many bookings you receive depends on how attractive and reliable your profile appears to a potential client who has never worked with you before. Here are some practical tips that genuinely impact the number of bookings.

1. Fill out your profile completely — no empty fields

A client who sees an incomplete profile (no photo, no service description, no prices) is more likely to book with a competitor who has a more detailed profile — even if your work quality is higher. Check that the following are filled in:

• photos of your work (at least 5–10, if it's a beauty service or another visual service);
• a clear description of each service with a price;
• work experience and specialization;
• an up-to-date availability schedule.

2. Add quality photos, not random snapshots

Photos are the first thing a client notices. A few simple rules:

• shoot in good lighting (natural light works better than flash);
• show the result of your work in a close-up, not a general shot of the room;
• regularly update your portfolio with new works — outdated photos reduce trust.

3. Respond to inquiries quickly

The speed of your response directly affects whether the client books with you or moves on to the next specialist on the list. If a client sees that you respond within minutes or hours — it increases trust even before the first visit.

4. Motivate clients to leave reviews

Reviews are one of the main factors influencing a client's choice between several specialists. Simple ways to get more reviews:

• after completing the service, politely ask the client to leave a review in the app;
• don't be afraid to remind regular clients — most people simply forget, rather than consciously refusing;
• respond to reviews, even positive ones — this shows that you care.

5. Keep your schedule updated

If your profile shows available slots that don't actually exist, or conversely — the schedule hasn't been updated for weeks, clients may simply go to someone with clearer availability. Regularly update your calendar, especially if you plan a vacation or a schedule change.

6. State honest prices

Transparent prices in your profile reduce the number of "how much does it cost" inquiries and increase the chance that the client will book immediately, rather than going to compare with competitors who already have their prices visible. Avoid phrases like "price by agreement" without an estimated range — this often scares clients away.

7. Use specialization in your profile

If you work with a specific niche (e.g., complex coloring, working with problematic skin, repairing specific brands of equipment) — be sure to state this directly in the description. Clients looking for a narrow specialist are more likely to choose a profile where this is clearly stated, rather than a general "I do everything" description.

Summary

Most factors influencing the number of bookings are entirely in your hands: quality photos, honest prices, quick responses, and active work with reviews. These simple steps often yield a greater effect than any paid advertising. Update your Plano profile today and see how it impacts the number of new bookings.

👉 Go to your profile — or register as a specialist, if you are not yet on Plano.

Read also: How to register as a specialist on Plano and For specialists.